Pinterest for Business – 6 Tips for Businesses with Pinterest
Here’s the truth about social networking sites: everyone is using them now. Children, parents, religious people, celebrities, and even high-profile executives use social networking sites like Facebook and Twitter. It’s no surprise that Facebook has more than 900 million registered users and Twitter has around 500 million registered users from all over the world. Pinterest, a virtual pin-board type of social network, is a relatively new site but is currently generating 100 million visits a month, beating out the established sites like LinkedIn and Google+.
But a lot of business owners are already incorporating Facebook and Twitter into their marketing strategy. Do they need another site like Pinterest too?
The answer is a surprising YES! It’s all about the potential visitors coming in from one site, and with the rate of PInterest’s 100 million visitors a month, who wouldn’t want a piece of that cake?
So, how can business owners make Pinterest work for them?
1.) Make use of creative filenames and descriptions – Pinterest relies on creativity as a means to make users interact with one another. Apart from the creative images, one needs to implement a creative filename or description for their photos. You can’t upload your business logo with a filename “adasdas.jpg”. It won’t do. If you’re going to upload your logo, make sure the file has your business name or your description contains relevant information or content about your business.
2.) Verify your business profile – Business owners who create Pinterest profiles can enjoy the status of “verified Pinterest Business User”, as long as the business has its own website. The process only requires you to upload your website’s index folder. With this status, you can take a look at the vital analytics that will enable you to develop a working marketing strategy with Pinterest.
3.) Creative photos are your weapons – Creative photos are your key to success when it comes to generating visitors for your profiles. If you have a creative photo, people are bound to re-pin it, which is the equivalent of Facebook’s SHARE or Twitter’s RETWEET. The more people re-pin your photos, the wider your business’ reach will be.
4.) Integrate your profiles – Pinterest will allow you to sync your posts and profile to other social networking sites like Facebook and Twitter, so take advantage of this integrative feature.
Social networking sites may be new to the business world, but their impact on any business’ marketing strategy is bigger than traditional media advertising.